Social Media Marketing
Jessica is a one-stop shop for social media marketing and management, with expertise in content channel strategy, paid campaigns, community management, measurement and analytics. She has managed brand and executive social media channels, working closely with leaders to ensure programs deliver against brand KPIs.
She also has experience writing branded healthcare social copy for pharmaceutical companies.
Integrated Communications
Working on your fiscal year marketing plan and need help tying it together? Jessica can help! She’s a Swiss Army knife of integrated marketing communications. Her background may be deep in social media but she can provide support on integrating the right digital marketing tactics to create a robust, 360 marketing plan that delivers on business goals. As an agency and account leader, she’s lead influencer marketing (including healthcare influencer marketing), paid media, SEO, UX and creative design campaigns.
Freelance Writer
Jessica is an experienced, curious, creative writer for online, social media and corporate communications. She utilizes client audience research to ensure the tone and intent for each story meets the audiences needs and drives engagement.
Specialties include executive visibility, corporate blogs, travel and healthcare.
Marketing Strategy / Training
Need a sounding board or someone to guide your marketing team? Jessica has experience partnering with leaders and marketing teams to assess and create an action plan for brand activation and social media. Jessica can also guide executive teams on managing their personal brand online, managing the relationship between personal and professional interests as it relates to online expression.